Did you know that as of April 2021, there are over 850,000 active podcasts with more than 48 million episodes in total? That’s a lot of content to compete with. So how do you make sure your podcast can be heard by as many people as possible?
In this blog post, we will give you tips on how to get your podcast on all platforms as well as some of the top podcasting platforms to use.
Let’s get started!
What is a Podcast?
A podcast is a digital audio file made available on the Internet for streaming or downloading to a computer or mobile device, typically available as a series. New episodes of which can be received by subscribers automatically. Podcasts are usually free of charge. They are often episodic in nature, with new episodes released on a regular schedule, much like a television or radio program.
Podcasts can be entertainment-focused, such as comedy or narrative fiction, or they can be educational, such as interviews or lectures. They can also be news-oriented, with reporters delivering updates on current events. Many people enjoy listening to podcasts while commuting, exercising, or doing other activities.
Benefits of Having a Podcast
There are many reasons why you should care about podcasts as a business. Here are some of the top reasons:
1. They are a great way to reach a new audience.
2. They are a great way to build authority and thought leadership in your industry.
3. They are a great way to generate leads and customers for your business.
4. They are a great way to build relationships with influencers in your industry.
5. They are a great way to build brand awareness for your business.
Podcast Syndication
You’ve just finished recording the latest episode of your podcast. Now what? If you want to grow your audience, syndication is key.
Podcast syndication is the process of distributing your show across multiple platforms. This is when a network or distributor helps promote and distribute your content to different channels. This gives listeners more ways to find and listen to your show, and it helps to boost your visibility. Syndication also allows you to reach new listeners who may not be familiar with your show.
Podcast syndication platforms like Buzzsprout, Simplecast, PodBean, and Libsyn can help you submit your show to podcast directories. And once you’re syndicated on these platforms, your show will be automatically submitted to directories as they launch.
Another option is to submit your podcast directly to each podcast platform yourself. This is a bit more time-consuming, but it does give you more control over where your content is distributed.
There are a number of ways to syndicate your podcast, and the best approach will vary depending on your goals. However, all syndication strategies have one thing in common: they help you reach a wider audience and grow your show.
So if you’re looking to take your podcast to the next level, don’t forget about syndication!
The Next Steps
According to an article from Simplecast, a popular podcast hosting and publishing platform, this is how you distribute your show using their app:
- Set up your podcast on Simplecast.
- Publish at least one episode.
- Submit your show’s RSS feed URL to the podcast directories (a one-time process, most people start by submitting their show feed to Apple Podcasts through Apple’s Podcasts Connect website).
- Get approved and listed in each directory, and people all around the world will be able to find and listen to your show!
- Add Listen & Subscribe Badges on your Simplecast Website and web embed players.
Once you’re ready to start syndicating your podcast, there are a few things you need to do:
- Choose where you want to distribute your show
- Submit your podcast RSS feed URL to directories
- Get approved and listed in directories
If you opt to distribute your podcast yourself, you’ll need to submit your show to each platform individually.
Top Podcast Platforms
Some of the top podcast platforms or directories to use include Apple Podcasts, Spotify, Google Podcasts, and Audible. Each of these platforms has its own submission process.
One of the best ways to get your show out there is by listing it in a podcast directory. There are dedicated mobile apps, desktop-only sites, or a combination of both, that can help distribute content across more platforms while also including features like analytics tools so you know what’s working for others who already use these websites.
Assuming you have completed the recording of your podcast episode and have edited it to your satisfaction, the next step is to submit your show to these directories. This will help new listeners discover your podcast and ensure that it appears in search engines.
1. Apple Podcasts
Apple Podcasts is the largest podcast directory in the world. It has well over 500,000 active podcasts, including content in more than 100 languages.
You can submit a show to Apple via an RSS feed that’s hosted by a third-party hosting provider, or you can participate in the Apple Podcasters Program and create a show in Apple Podcasts Connect.
Here’s the link to the step-by-step guide on how to submit a show.
2. Spotify
Spotify has taken the podcast world by storm! The company announced last quarter 2021 that it has taken over Apple Podcasts as America’s favorite platform for listening to podcasts.
Spotify doesn’t host podcasts. You will need to provide a link to an RSS feed in order to have your podcast on Spotify.
You can add your podcast to Spotify by following the steps in this article.
3. Google Podcasts
Google has finally entered the world of podcasts! Launched in June of 2018, listeners can now subscribe to any podcast and never miss an episode. Plus, Google Podcasts is integrated with Google Assistant, so you can ask it to play your favorite show or episode hands-free.
Get started with Google Podcasts by going to their official Get your podcast on Google article.
4. Audible
Just like Google, Amazon is finally jumping into the world of podcasts with Amazon Music and Audible. The company has been working on this for a while and they’re now ready to take on the big players in the industry.
To get started, you may read this how-to article from Buzzsprout.
Wrap Up
This is just the beginning!
If you’re a podcaster, syndication is a great way to grow your audience and reach new listeners. By syndicating your show, you make it available to be played on other networks or platforms. This can help you to reach a wider audience and attract new listeners. And, because your show is being played on other networks, you’ll also benefit from increased exposure and publicity.
And with a little bit of effort, you can get your podcast on all major platforms and start building a solid audience.
We hope that with the help of this blog post, you’re on your way to becoming a podcasting superstar. Remember to be patient, consistent, and always keep pushing forward no matter how difficult it may seem. The world of podcasting is waiting for you!